Coloplast sponsors the newly launched co-creation community Innovationbyyou.com.

Now end users with both stoma and continence issues work together with Coloplast engineers to solve various intimate care challenges and develop new products and accessories. 

John Raabo Nielsen, Senior Vice President of Global R&D, explains why Coloplast is so committed to co-creation, and how “Innovation by you” supports that commitment.

Also, John exclusively unveiled the first accessory product developed building on co-creation between end users and Coloplast.

Click below to watch the interview with John Raabo Nielsen.